At Sincera Health, our name reflects the standard we believe healthcare should uphold.

The Latin word sincerus means whole, honest, pure, true, genuine. Rooted in folk etymology, sincera is said to come from the Latin sine cera—meaning “without wax.” According to legend, sculptors and potters in ancient Rome would sometimes conceal flaws in their work with wax, creating the illusion of perfection. But when held to the light, the truth was revealed. The most valued pieces—the truly flawless ones—were those made sine cera.

We believe healthcare should be the same: transparent, honest, and free of concealment. To us, Sincera means care without pretense—genuine, compassionate, and rooted in truth. Because person-centered care can’t exist without integrity.


Our Principles

  • Honesty

    We believe compassion begins with honesty. True care can only happen when integrity guides every word, decision, and interaction.

  • Truthful

    Trust is the foundation of safe care. We speak truth with clarity and kindness, knowing that transparency builds the confidence our patients deserve.

  • Genuine

    We are a unified team of gifted, compassionate individuals, working with shared purpose and mutual respect. Authentic care flows from authentic people.

  • Sound

    Our approach blends evidence-based medicine with experiential wisdom. We practice with discernment, guided by science, clinical expertise, and patient values.

  • Whole

    We see every person as sacred and complete—body, mind, and spirit. Each life is God-breathed, and we are called to care for the whole of it.